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Channel: Brandon Carr, JD – Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University
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The Quest for Distinctiveness in Trademark and Trade Dress Law

An overview of the critical issue of distinctiveness in trademark law and how a company's marks and dress can be made as strong as possible.

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Secondary Meaning in Trademark and Trade Dress Law

This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses.

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Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source.

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The Quest for Distinctiveness in Trademark and Trade Dress Law

An overview of the critical issue of distinctiveness in trademark law and how a company's marks and dress can be made as strong as possible. The post The Quest for Distinctiveness in Trademark and...

View Article

Secondary Meaning in Trademark and Trade Dress Law

This article, the second in a series focused on trademarks and trade dress, details the doctrine of secondary meaning and its ramifications for businesses. The post Secondary Meaning in Trademark and...

View Article


Protecting Descriptive Brands in Trademark and Trade Dress Law:

A company must be able to defend its marks and dress to ensure a continued, strong association between the company’s products and their source. The post Protecting Descriptive Brands in Trademark and...

View Article
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